About me

I built this because small businesses deserve better than a DIY builder and a good luck.

I’m Cassidy Shaver, a website partner for small businesses. Based near Longview, Texas, working with clients locally and across the country.

How I got here

Ten years building digital products. Now building websites for the businesses that make communities run.

I spent a decade working in technology, including roles at Microsoft and as a Senior Product Manager at Collectors/Goldin, one of the largest sports card and collectibles marketplaces in the country.

I’ve built products used by millions of people and worked alongside some of the best engineers and designers in the industry. I know what a well-built, well-structured website looks like and what it takes to make one that actually performs.

At some point I started noticing how many great small businesses had websites that did not do them justice, or no website at all, and how much of the DIY advice out there assumed people had time and technical confidence they just do not have.

So I built something different. A done-for-you website service where I handle everything from the first intake conversation to launch day and beyond. My clients do not write their own copy, wrestle with templates, or wonder if their site is set up correctly. I take care of it.

I work with daycares, salons, tattoo studios, home service companies, seasonal businesses, and more. Local to Longview, Texas, and happy to work with anyone, anywhere.

What I believe in

A few things that shape how I work.

These are not talking points. They are the things I come back to every time I am building a site for a client.

🤝

Honest work

I’ll tell you what your site needs and what it does not. No unnecessary add-ons, no bloated proposals, no pressure.

💬

Real communication

You are not submitting support tickets. You are talking to the person who built your site and knows it well.

📈

Long-term thinking

I am not trying to launch your site and disappear. I want your site to keep working for you month after month.

Quality over volume

I work with a focused number of clients so I can actually do good work for each one. Your site gets real attention.

Let's work together

If you are looking for someone to handle your website the right way, I’d love to talk.

Reach out with a few details about your business and we will figure out if we are a good fit.